Offer full service digital media solution to your clients.
The Audience-First Performance Agency
Overly. Obsessed With Results
Most businesses struggle to understand their potential customer audience before investing in the right content, influencer marketing & paid media activity. Our social insight process helps brands better understand their customers, the right influencers, competitors and industry trends before activating the right content across the right marketing channels.
Based in London with a global reach, we focus exclusively on desirable content, ‘Always-On’ Influencer marketing and high conversion advertising. We work with high growth brands that want to stand out in tech, e-commerce, retail & service based (lead generation) sectors.
Expert consultancy & full performance services to build your brand
Save time and extend your marketing team with Overly.
Nimble Design, CRO & Influencer management teams. Optimising campaigns daily with a focus on brand ROI
What We Do
We start every campaign with a social informed discovery session. This is key and will dictate how we design, create, engage and amplify brand messaging to the right audiences.
Creative will always be subjective, so we need to remain impartial and allow both the qualitative and quantitative data to inform us of how our desired audience buckets wish to engage with brand messaging.
This insight will arm our creative team with the desired market and audience data needed to create the most impactful content.
Following the brand discovery phase and actionable insight from this, we will devise fearless creative design and content and campaign funnels with the sole focus on encouraging our identified target audience buckets to take desired action.
From our community management solutions, website and creative design to engaging video content, Overly. are well experienced in fulfilling the content required to drive performance for the businesses and personal brands we work with.
Influencers | Paid Media
Once we have the right content for the right audience, we plan ‘Always-On’ Influencer campaigns, and/or the right ad funnels across the right channels.
Our focus here is to find our sweet spot of engagement and scale our paid advertising efficiently in order to drive massive action (sale, lead or content engagement).
Our team take a mathematical approach to performance marketing with our Overly. Adflow™ process.
We build and scale targeted funnels across: Influencers, Facebook, Twitter, Linkedin, Google Search, Snapchat & Email
Following the eCommerce website build, we helped devise a scalable 'Always-On' Influencer content strategy for TV personality Calum Best and his startup brand Best Me Life. We created content for each stage of the marketing funnel, allowing the brand to scale Facebook & Instagram conversions at a Cost Per Sale of £2.05.
We used a blended approach of short term high conversion Google & Facebook Ads, combined with the long term power of SEO to obtain first page Google positions for some courses. We drove course leads and sales for our client NewSkillsAcademy.co.uk at an amazing cost of £4.09 per sale to their website and custom made, high converting landing pages.
We helped ShockAbsorber drive brand awareness for their new activewear product range using social media and Parkour influencers. The organic campaign drove over 1million video engagements (combined social channels) within a 4 week period. We then used a clever retargeting and offer strategy to convert viewers 2-4 weeks after the initial engagement.
We build and manage a network of our own Influencer focused e-commerce brands and high conversion websites. We test, optimise & refine cutting-edge design and ROI advertising daily, before incorporating our learnings through to our client campaigns.
Experts at efficiently building your ‘Always-On’ Influencer campaigns and scaling your advertising across social media & search. We first build the right audience and influencer team. We then drive traffic to high converting websites through consumer journeys that deliver optimum sales and leads. All of our campaigns utilise relevant, desirable & memorable social content for the benefit of delivering high engagement, shareability and conversion.
New Lifetime Customers generated through digital channels relevant to your business.
+ CREATIVE STRATEGY
+ TRACKING & ATTRIBUTION
+ ACCURATE REPORTING
We not only work with some of the largest social influencers, but they are also our friends. Enabling us to have real partnerships, and an always-on approach to the campaigns we deliver for our clients.
The Overly. Mission
Overly. is a mindset and way of life. We are passionate for the outcome of our clients and their customers.
We prefer to be obsessive rather than be average.
We are a nimble business built for today’s socially mobile landscape, designed to keep our client’s customers growing, whilst adapting and maintaining sustainability for tomorrow.
Our clients are our partners, we go all the way with them to achieve results and refuse to have it any other way. We are Overly.
We are Obsessed about our clients business and their results. It shuns complacency in a digital world of average.
Being fearless gives us the needed freedom to constantly deliver exceptional work.
Integrity, Transparency and 100% output are our standard.
Everything in our world changes so fast. We are ready to shift direction, speed and pace at all times.
Mark Joseph is Managing Director of Overly. The agency specialising in high conversion web design and performance marketing.
30 Under 30 winner, Mark holds 16 years digital media experience across top UK agencies such as PHD Media, Omnicom & 360i before going on to grow brands through his own digital agency since 2011.
An entrepreneur who has spearheaded the digital strategy & execution for some of the world's largest brands, Mark understood early on what could be achieved with the power of an 'Overly.' mindset in digital.
Lelagh has over 4 years account management experience across all integrated areas of digital media for clients.
Specialising in design and social content advertising, Lelagh has been influential in creating additional sales channels for our clients through influencers and brand collaborations such as partnering Best Me Life across high growth brands & charities such as the NSPCC, ASOS, and Paperchase.
Adrian has been the creative lead for anything content creative led at Overly.
From high converting Facebook video ads to brand social content, Adrian has the ability to bring an idea to life through a quick storyboard to visualise the concept. Adrian works a tight ship with his content delivery team allowing Overly. to turn around creative in a very timely manner for our clients..
John depicts everything Overly. With his keen attention to detail and self-declared obsessive nature with analytics, he sets the tone for the rest of the performance team.
With 10+ years working across Google search engine, both natural search and paid search campaigns. John has carried over his optimisation techniques, helping grow profitable paid media campaigns across Amazon, Facebook, Instagram and Snapchat.
Through daily optimisation, John and his team are quickly able to filter through profitable paid media and SEO campaigns for Overly. clients.
Boobies The loveable English Bulldog brings his own sunshine to each working day at Overly. Reminding us all how easy it is to appreciate the small things, always find play in work, to finish what's on the dinner plate, stay hydrated and that there is always time for a cuddle no matter how busy work is. 🙂
We are growing and on the lookout for new Overly. talent.
You have a passion for social media & performance marketing. Or you are just hungry, with an Overly. nature…
If any of the above describes you, then get in touch with us.
Send your CV to: firstname.lastname@example.org
Mobile search continues to grow and dominate Google’s revenue for the second quarter running. Alphabet’s (Google’s parent company) revenue during the second quarter of 2018 was $32.7 billion, that’s an outstanding 26% YoY. There key numbers from Alphabet’s 2nd quarter income report: $32.7 billion in total revenue (up 26 percent from the year prior) $28.1 billion in
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Overly Consulting Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Overly Consulting Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
This policy is effective from 1st September 2017.
What we collect
We may collect the following information:
name and job title
contact information including email address
demographic information such as postcode, preferences and interests
other information relevant to customer surveys and/or offers
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail.
We may use the information to customise the website according to your interests.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
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This website uses analytics cookies to monitor how visitors use our website. This helps us to improve the customer flow and provide additional resources for popular pages. This analytics information is anonymous, we can only see what you visited, not who you are.
Links to other websites
Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at: email@example.com
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Overly Consulting Limited The Coach House, The Square, Sawbridgeworth, Hertfordshire, United Kingdom, CM21 9AE.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
Terms & Conditions
1.1 These terms and conditions govern your use of our website.
1.2 By using our website, you accept these terms and conditions in full; accordingly, if you disagree with these terms and conditions or any part of these terms and conditions, you must not use our website.
1.3 If you register with our website, submit any material to our website or use any of our website services, we will ask you to expressly agree to these terms and conditions.
1.4 You must be at least 18 years of age to use our website; and by using our website or agreeing to these terms and conditions, you warrant and represent to us that you are at least 18 years of age.
2. Copyright notice
2.1 Copyright (c) 2017 Overly Consulting Limited.
2.2 Subject to the express provisions of these terms and conditions:
(a) we, together with our licensors, own and control all the copyright and other intellectual property rights in our website and the material on our website; and
(b) all the copyright and other intellectual property rights in our website and the material on our website are reserved.
3. Licence to use website
3.1 You may:
(a) view pages from our website in a web browser;
(b) download pages from our website for caching in a web browser;
(c) print pages from our website;
(d) stream audio and video files from our website;
subject to the other provisions of these terms and conditions.
3.2 Except as expressly permitted by Section 3.1 or the other provisions of these terms and conditions, you must not download any material from our website or save any such material to your computer.
3.3 You may only use our website for your own personal and business purposes, and you must not use our website for any other purposes.
3.4 Except as expressly permitted by these terms and conditions, you must not edit or otherwise modify any material on our website.
3.5 Unless you own or control the relevant rights in the material, you must not:
(a) republish material from our website (including republication on another website);
(b) sell, rent or sub-license material from our website;
(c) show any material from our website in public;
(d) reproduce, duplicate, copy or otherwise exploit material from our website for a commercial purpose; or
(e) redistribute material from our website.
3.6 Notwithstanding Section 3.5, you may redistribute our newsletter or blog articles in electronic form to other persons.
3.7 We reserve the right to restrict access to areas of our website, or indeed our whole website, at our discretion; you must not circumvent or bypass, or attempt to circumvent or bypass, any access restriction measures on our website.
4. Acceptable use
4.1 You must not:
(a) use our website in any way or take any action that causes, or may cause, damage to the website or impairment of the performance, availability or accessibility of the website;
(b) use our website in any way that is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity;
(c) use our website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software;
(d) conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to our website without our express written consent;
(e) access or otherwise interact with our website using any robot, spider or other automated means;
(f) violate the directives set out in the robots.txt file for our website;
(g) use data collected from our website for any direct marketing activity (including without limitation email marketing, SMS marketing, telemarketing and direct mailing).
4.2 You must not use data collected from our website to contact individuals, companies or other persons or entities.
4.3 You must ensure that all the information you supply to us through our website, or in relation to our website, is true, accurate, current, complete and non-misleading.
5. Limited warranties
5.1 We do not warrant or represent:
(a) the completeness or accuracy of the information published on our website;
(b) that the material on the website is up to date; or
(c) that the website or any service on the website will remain available.
5.2 We reserve the right to discontinue or alter any or all of our website services, and to stop publishing our website, at any time in our sole discretion without notice or explanation; and save to the extent that these terms and conditions expressly provide otherwise, you will not be entitled to any compensation or other payment upon the discontinuance or alteration of any website services, or if we stop publishing the website.
5.3 To the maximum extent permitted by applicable law and subject to Section 11.1, we exclude all representations and warranties relating to the subject matter of these terms and conditions, our website and the use of our website.
6. Limitations and exclusions of liability
6.1 Nothing in these terms and conditions will:
(a) limit or exclude any liability for death or personal injury resulting from negligence;
(b) limit or exclude any liability for fraud or fraudulent misrepresentation;
(c) limit any liabilities in any way that is not permitted under applicable law; or
(d) exclude any liabilities that may not be excluded under applicable law.
6.2 The limitations and exclusions of liability set out in this Section 11 and elsewhere in these terms and conditions:
(a) are subject to Section 11.1; and
(b) govern all liabilities arising under these terms and conditions or relating to the subject matter of these terms and conditions, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty.
6.3 To the extent that our website and the information and services on our website are provided free of charge, we will not be liable for any loss or damage of any nature.
6.4 We will not be liable to you in respect of any losses arising out of any event or events beyond our reasonable control.
6.5 We will not be liable to you in respect of any business losses, including (without limitation) loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill.
6.6 We will not be liable to you in respect of any loss or corruption of any data, database or software.
6.7 We will not be liable to you in respect of any special, indirect or consequential loss or damage.
6.8 You accept that we have an interest in limiting the personal liability of our officers and employees and, having regard to that interest, you acknowledge that we are a limited liability entity; you agree that you will not bring any claim personally against our officers or employees in respect of any losses you suffer in connection with the website or these terms and conditions (this will not, of course, limit or exclude the liability of the limited liability entity itself for the acts and omissions of our officers and employees).
7. Breaches of these terms and conditions
7.1 Without prejudice to our other rights under these terms and conditions, if you breach these terms and conditions in any way, or if we reasonably suspect that you have breached these terms and conditions in any way, we may:
(a) send you one or more formal warnings;
(b) temporarily suspend your access to our website;
(c) permanently prohibit you from accessing our website;
(d) block computers using your IP address from accessing our website;
(e) contact any or all your internet service providers and request that they block your access to our website;
(f) commence legal action against you, whether for breach of contract or otherwise; and/or
(g) suspend or delete your account on our website.
7.2 Where we suspend or prohibit or block your access to our website or a part of our website, you must not take any action to circumvent such suspension or prohibition or blocking (including without limitation creating and/or using a different account).
8.1 We may revise these terms and conditions from time to time.
8.2 The revised terms and conditions will apply to the use of our website from the date of their publication on the website, and you hereby waive any right you may otherwise have to be notified of, or to consent to, revisions of the terms and conditions. / We will give you written notice of any revision of these terms and conditions, and the revised terms and conditions will apply to the use of our website from the date that we give you such notice; if you do not agree to the revised terms and conditions, you must stop using our website.
8.3 If you have given your express agreement to these terms and conditions, we will ask for your express agreement to any revision of these terms and conditions; and if you do not give your express agreement to the revised terms and conditions within such period as we may specify, we will disable or delete your account on the website, and you must stop using the website.
9.1 You hereby agree that we may assign, transfer, sub-contract or otherwise deal with our rights and/or obligations under these terms and conditions.
9.2 You may not without our prior written consent assign, transfer, sub-contract or otherwise deal with any of your rights and/or obligations under these terms and conditions.
10.1 If a provision of these terms and conditions is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect.
10.2 If any unlawful and/or unenforceable provision of these terms and conditions would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.
11. Third party rights
11.1 These terms and conditions are for our benefit and your benefit, and are not intended to benefit or be enforceable by any third party.
11.2 The exercise of the parties’ rights under these terms and conditions is not subject to the consent of any third party.
12. Entire agreement
12.1 Subject to Section 11.1, these terms and conditions, together with our privacy and cookies policy, constitute the entire agreement between you and us in relation to your use of our website and supersede all previous agreements between you and us in relation to your use of our website.
13. Law and jurisdiction
13.1 These terms and conditions shall be governed by and construed in accordance with English law.
13.2 Any disputes relating to these terms and conditions shall be subject to the non-exclusive jurisdiction of the courts of England.
14. Statutory and regulatory disclosures
14.1 We are registered in England and Wales under registration number 10908565, and our registered office is at The Coach House, The Square, Sawbridgeworth, Hertfordshire, United Kingdom, CM21 9AE
15. Our details
15.1 This website is owned and operated by Overly Consulting Limited.
15.2 We are registered in England and Wales under registration number 10908565 and our registered office is at The Coach House, The Square, Sawbridgeworth, Hertfordshire, United Kingdom, CM21 9AE
15.3 Our principal place of business is at E1 Studios, Studio 1.05, 7 Whitechapel Road, London, E1 1DU
15.4 You can contact us by writing to the business address given above, by using our website contact form, by email to firstname.lastname@example.org or by telephone on +44 20 8938 3123